Manila · September 2026 · Partnership & Brand Collaboration

THE TRIP IS
ALREADY IN MOTION.

A Filipino-Australian chef returns to Manila for seven food, culture and creative activations — with a Melbourne-based media team documenting the journey from kitchen to city.

Chef FhredPalay MelbourneDishes & Dialogues10–28 September 2026
The opportunity

NOT A SPONSORSHIP
FOR A TRIP.
A PARTNERSHIP
WITH A STORY.

Kultura in Motion connects Melbourne and Manila through food, hospitality, media, fashion and Filipino creativity. The events are already taking shape. The venues, collaborators and production team are already moving.

We’re now opening a small number of commercial partnerships for brands that want to become part of the journey in a way that feels useful, visible and genuinely aligned.

Chef Fhred working in the kitchen
September run

SEVEN ACTIVATIONS.
ONE CONNECTED STORY.

12 SEP

Find Me Café

Relaxed café collaboration: rice, bake and drinks.

14 SEP

Chef Fhred × Southville

Professional growth, Filipino cuisine globally and student engagement.

17 SEP

Palay PH × Sabi Sounds × Kariton

Five-course Palay Philippines dining experience.

21 SEP

KALMA × Megaworld

Mental health, wellbeing and positive work culture in hospitality.

23 SEP

Chef Fhred × UNOX Philippines

Filipino food through professional kitchen technology.

25 SEP

Palay × PURVEYR × Samsung

“Unfolding (Filipino) Culture” through four canapés.

26 SEP

Palay+ × Megaworld

One-night-only flagship contemporary Filipino dining finale.

Why Chef Fhred

CHEF. FOUNDER.
STORYTELLER.

Working Chef

Founder and Executive Chef of Palay Melbourne, creating food in real kitchens rather than building content around products first.

Australian ↔ Filipino

A genuine bridge between two markets, with a Melbourne home base and a Philippine program grounded in Filipino culture.

Media Built In

Dishes & Dialogues travels with the project, giving partners access to professional food, event and story-driven production.

Beyond One Audience

Hospitality, food, fashion, creative culture, education and lifestyle all intersect across the September schedule.

Already in motion

AN ECOSYSTEM,
NOT A LOGO WALL.

UNOX PhilippinesKitchen technology collaboration and chef activation.
MegaworldHospitality and event collaboration across the Manila program.
PURVEYR × SamsungCreative cultural activation around “Unfolding (Filipino) Culture”.
Sabi Sounds × KaritonFood, music and community collaboration.
Southville / SISFUEducation, professional growth and Filipino cuisine globally.
Find Me CaféCasual Manila café collaboration.
Saint CFilipino product partner integrated across the journey.
Dishes & DialoguesOverall media and production partner documenting the project.
The visual world

BUILT TO BE
SEEN, SHARED
AND REMEMBERED.

Chef Fhred editorial portraitChef Fhred workingPalay foodChef Fhred portraitContemporary Filipino food
Partner with the journey

FIND THE RIGHT
WAY IN.

Chef Fhred Campaign Partner

Integration across selected Manila activations, personal content, lifestyle moments and the wider Kultura story.

Content Partner

Professionally produced brand storytelling through Chef Fhred and Dishes & Dialogues.

Wardrobe / Lifestyle Partner

Products styled and used naturally across events, travel, meetings, daily fits and editorial content.

Activation Partner

A bespoke integration within an appropriate Kultura event, designed around the audience and campaign objective.

Possible deliverables

MORE THAN
AN INSTAGRAM TAG.

01
Professional ReelsShort-form video produced by Dishes & Dialogues around the brand, event or story.
02
PhotographyFood, lifestyle, chef, behind-the-scenes and event imagery from the Manila production.
03
Bespoke MicrositeA dedicated mobile-first digital campaign experience with partner integration, storytelling and long-tail value.
04
Event VisibilityProduct or brand integration within an aligned Kultura activation where appropriate.
05
Chef Fhred SocialNatural inclusion across selected content, BTS, event coverage and personal storytelling.
06
Dishes & DialoguesDocumentary and editorial opportunities beyond one campaign asset, where the story genuinely fits.
Commercial partnerships

SMALL ENOUGH
TO JOIN.
BIG ENOUGH
TO MATTER.

₱50,000+starting partnership scope · bespoke packages available

Every partner does not need the same package. We build around what the brand actually needs — whether that is one strong campaign asset, a live activation, a digital experience or a wider September integration.

Professional production available
Brand / product integration
Microsite & digital storytelling
Selected content usage options
Custom scope based on objectives
Not just September

“The trip ends. The relationship doesn’t have to.”

Chef Fhred is based in Melbourne. Palay is a working Australian restaurant. Dishes & Dialogues is an ongoing food-media platform. Selected partnerships can continue beyond Manila into Australian content, hospitality activations, campaigns and future cultural projects.

Chef Fhred during professional kitchen service
Manila · September 2026

LET’S BUILD SOMETHING
THAT BELONGS IN THE STORY.

Kultura in Motion is already happening. We’re looking for a small number of partners who want to add something useful, beautiful or meaningful to the journey.

DM @cheffhred ↗Back to top ↑